Last updated: 8/2008

d, step by step system that should be the “bible”
for every business, online and offline. It explains each concept in detail so you’re
able to complete each step in your marketing plan as you go along.
I don’t know how I ever worked without it. I'd be completely lost without
this valuable resource. Great job!”
Sylvia Jaumann; www.StartWallPainting.com

From: Dianne Perrett
Having been a marketing consultant and strategist for over 20 years, my work has taken me to some interesting places!
I've worked on 3 continents, in developed and developing countries ... and have helped businessess and professional practices of all sizes and descriptions grow and improve profitability through shrewd marketing.
One of the most common problems that I have come across in marketing is that very few entrepreneurs, business owners or managers have a really solid grasp of how to develop, implement and measure a truly targeted and effective marketing plan.
And, most external agencies employed by small business owners do not understand the intricacies of the client's business and the environment it is operating in.
The result?
A sense of failure and frustration because, almost inevitably, the marketing doesn't achieve the desired results ... and worse it ends up costing a lot more than anticipated.
Do you often feel like there must be an easier and more cost effective way of increasing your customer base and improving your profitability?

Marketing is Amazingly Powerful ...
But Can be Expensive and Frustrating!

In all my years of consulting, I have not come across a single business that couldn't at least double the return on the marketing investment if they'd just followed the steps outlined in The Marketing Manual.
The Marketing Manual shows you how to cross the gap that exists between your business goals and your customers' needs.
It builds a bridge that connects your intimate knowledge of your business and the trading environment, with the practical marketing knowledge you need to identify and communicate effectively with your ideal target market/s
Remember, people don't buy products or services, they buy solutions to problems.
The role of marketing is to identify their problem and then communicate why you're the right person to solve it for them!
The Marketing Manual is a practical workbook that will:
Show you what marketing can (and can't) do for you
Show you the critical role that "the marketing golden thread" plays in all successful marketing and how you can create your own marketing golden thread
Deliver a fully-fledge, practical marketing plan that is specifically for your business and which you can put into operation immediately
Share with you the principles of marketing, in layman's terms, so that you not only have a marketing plan for your business, but you understand how marketing really is the most effective tool you have to increase your business and your profits!

"If you're looking for REAL, PRACTICAL and DELIVERABLE marketing solutions this is the manual to buy. This workbook showed me how to develop marketing solutions in a simple and easy way, and at the same time provided me with real, pertinent examples at each stage of the plan. Buying The Marketing Manual is one of the best marketing investments I've ever made. Well done and thanks Dianne!"
James Martens; www.woodlands.co.za

And, The Marketing Manual will also deliver other, less obvious, but vital benefits to you and your business.

By working through The Marketing Manual you will:

Develop a better understanding of how your business is perceived in the marketplace. Allowing you to make changes where necessary and capitalise on your current strengths.
Discover new marketing opportunities and perhaps new target markets.
Get a handle on how your opposition is marketing themselves and whether you need to make any adjustments to your strategy to take advantage of gaps in the marketplace.
Learn to see your business from your customer's perspective and possibly find elements of your business that are stopping it from operating optimally.
Most importantly, get a practical and relevant marketing education that you can apply to any business at any time in the future - a priceless asset!

The Marketing Manual is not for everyone. To benefit from the +/-125 pages and all the bonuses that go with it, you will have to be prepared to put some thought and effort into your business and the marketing planning process.

However, the rewards will be far and above the cost of The Marketing Manual ... and they will be ongoing.

For ONLY R47 (a fraction of the hourly fee of any half decent marketing consultant) you can reap the benefits of over 20 years of marketing experience and become more than a half decent marketer yourself!

"The Marketing Manual really helped me get my business started on the right footing. While I understood quite
a bit about internet marketing I didn't understand a lot about how to get the off-line side working for me.
This manual had great insights and lessons. Thanks a lot."
le Doc: www.I-Challenge-You.com

Imagine a marketing plan that is focused, effective and measureable ... now imagine that marketing plan is yours!
Are wondering how I can part with all this insider information on developing effective marketing strategies at such a reasonable price, well it's quite simple.
I am not developing a marketing strategy for you – you're developing a marketing strategy for yourself using the step by step framework and insights that The Marketing Manual provides you with.
So ... you get the plan AND you learn how to develop it so that you can update and change it whenever there's a shift in customer's expectations or marketing trends or competitive strategies.

Sadly, the statistics show that you won't survive unless you can
OUT LAST, OUT SMART and OUT MARKET
the ever-growing mass of competition!

BUT, before you go any further PLEASE NOTE: The Marketing Manual is NOT one of those guides that promises an overnight, get rich quick solution - so if that's what you're looking for click out now!
The Marketing Manual is based on a solid, proven process that I have been using in my own consulting practice for many years.

However, there's absolutely no risk to trying it out for yourself!
That’s right there is absolutely no risk to you. The Marketing Manual? comes with a Full Eight (8) Week Money-Back Guarantee, no questions asked.
And, if you order today I’ll even give you two more of my own guidelines absolutely FREE.
The booklet Growth Options: A guide to establishing growth strategies that are right for you, right now!? will show you:
What growth strategies are available to you so you don’t have to waste hours and hours on trial and error strategies
How to select the one that will give you the best results so that you increase your chances of leveraged performance
Who is needed to assist you in rolling out a new strategy so you can decide what type of mastermind team you need around you
How to develop a marketing plan that focuses on growth in the next 12 months so that you can feel the results this financial year
What it takes to turn the tables and start driving sales, sharing with you strategies that can have a quick positive effect in your business.
This free bonus guide is yours absolutely free if you order today.

PLUS: because I know so many of you need to get into the advertising arena I’ll also send you a second bonus guide on Killer Ads Every Time! ? A guide to creating ads that work time and again.
In this guide you’ll benefit from all my years running an advertising agency. For over 10 years I consulted to companies on ways to get their advertising working better, for less money.
Now you can benefit from all that experience for free! Many of the ideas in this guide are the very same ones the famous adman, David Ogilvy used to sell hundreds of Rolls Royce automobiles (and lots of Campbell’s soup too!)
Killer Ads Every Time! A guide to creating ads that work time and again will share with you:
what an advert can and can’t do for you and your business so you don’t waste critical funds on the wrong ad campaign
when to know whether to use short punchy ad copy and when to use long story-line ad copy so you make sure your message gets across
how to develop a creative brief so that you and the Agency are pulling in the same direction
how to manage the creative team and the creative process so that you make sure your objectives are met
how to pay less than half price for your advertising placements but get the prime position (don’t show this to your local newspaper ad salesman, he won’t like it!)
And, all this for ONLY $47.00!

The Marketing Manual? brings you over 20 years consulting experience in one simple, easy to read, step-by-step guide to the critical elements of effective marketing planning

Remember, if you order today you’ll also get two guides that will save you thousands of dollars.
FIRST: Growth Options: A Guide to Establishing Growth Strategies
that are Right for You, Right Now!
ALSO, Killer Ads Every Time! A Guide to Creating Ads
that Work, Time and Again.
So ... the Big Questions is
Do You Want to Start Boosting Your Sales ... And Your Profits?
If you answered Yes - Start Developing an Effective Business Marketing Plan TODAY!
Just Click Here and Order Now.

Happy Marketing,

Dianne Perrett
PS These free bonuses are resources I use each time I sit down to develop marketing activity plans with my clients. Don't miss out on this opportunity to get it all for less than one consultation with a marketing professional.
PPS PLUS PLUS PLUS
If You Order Today you will ALSO receive FREE The Marketing Manual? Strategy Model and Budget Spreadsheet. Two simple click and type models that will help you to pre